If you missed Part 1 of the series, you can find it here.
Last week, you did something really bold.
You wrote the first 5 emails of your launch sequence and you made a confident full price offer for your core product, course or program. Good for you!!
Now, I want to show you how to ignite your pre-order sales with the next email in the sequence. WARNING: these emails are highly effective in doubling or even tripling your sales and should only be used by hustlers who are serious about growing their business to 6- or even 7-figures in the next 12 months.
You’ve been warned!
Email #6 – Oops, I made a mistake
I call this the “Oops, now look at this” method. Use this email to say you accidentally sent out the full price email and realized you meant to send this email instead with your promo price. In comparison, this deal is going to look soooo good — you’ll have a bunch of sign ups right away.
Remember, we’ve already walked through several stages of targeting and segmenting. By now, whoever is still on this list is pretty interested in what you are offering.[NOTE: you don’t give a refund to any of the people who’ve already purchased your course…give them a VERY exclusive bonus…a coaching session, done-for-you add on service, early access…but whatever you offer to them you should NOT offer to anyone else during that launch (for example, if you offer early access don’t offer it as a bonus to anyone else that purchases from this point forward.
And be sure to give them their bonus right now if possible, meaning get them signed up for a coaching call in the next couple of days BEFORE the course begins.
Email #7 – I really don’t want this to happen to you
Nudge them + warn of a price increase/reduced quantity/vanishing bonus [remind them of why they need your core offer by digging deeper into their pain point and offering another small win [for free].
You have to remind people of your value sometimes or provide them more proof of what you can do — either way, you can’t go wrong with giving more… so why not?
Email #8 – I’m sorry you missed this…[Use the “bad” news/”good” news method…for example, “you just missed out on a $500 savings and exclusive access, but here are the awesome bonuses still waiting for you. Don’t let them slip through your hands too!”
Email #9 – Time is up!
All great launches must come to an end. This last call email says “sign up now or forever hold your peace” and is the last stop for any customers who are still straddling the fence. I mean, piss or get off the pot already!
Email #10 – For everyone who missed it…
Welcome to the “I still got you” method. Send this one especially if you are getting request from people who wish they had made the decision before they ran out of time.
Give them access to a portion of what’s in the course, for example if you offer a download library…create a bundle of worksheets and sell it to your email list that didn’t buy your course.
Make sure whatever you create is juicy and offers real value so the next time you launch these people will be the first in line to sign up.